Watch Dogs PR stunt causes Ninemsn office evacuation from Julia's blog

Watch Dogs' publisher has apologised once a substance stunt for the game backfired, inflicting AN workplace evacuation and also the preparation of AN Australian bomb squad.

Ubisoft had sent a duplicate of the sport within a secure that beeped once employees at news web site Ninemsn tried to open it.

The Sydney-based journalists became involved once they known as alternative newsrooms and located none had received an identical delivery.

The site doesn't cowl video games.

After the firm known as the authorities, a police rescue unit and 4 police cars were sent to the workplace on Australia sq., within the eye.

Staff acting on the ground to that the safe had been delivered were sent home early, whereas officers 1st scanned the metal box and so took it to the building's basement to force it open.

Ninemsn - that is part-owned by Microsoft - condemned the thought, job it "misconceived".

"There was a bunch of reasons this finished up trying weird," same its publisher Hal Crawford.

"The PR company little doubt got frenzied with their creative thinking and finished up causing U.S. one thing the bomb squad had to open up."

France-based Ubisoft later same it had taken precautions to avoid an identical state of affairs within the future.

"As a part of a themed promotion for Watch Dogs, our team in Australia sent voicemail messages to some native media alerting them that they'd receive a special package associated with the sport," it same in a very statement.

"Unfortunately, the delivery to Ninemsn did not go as planned, and that we unreservedly apologise to Ninemsn's employees for the error and for any issues caused as a result."

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By Julia
Added May 28 '14



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